Karen Murrell didn't have a problem, they had a dream. They'd already developed an incredible, long lasting lipstick made from 100% natural ingredients - think avocado oil and candelilla wax. Now they wanted to push the look for their staple of 20 colours into something fresh, while maintaining the link to their existing brand. It was imperative that the brand remain recognisable in their preferred markets; namely China and Australia.
We were more than happy to oblige!